麻豆传媒AV.

麻豆传媒AV Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video Inventory

麻豆传媒AV Team

April 17, 2023 | 5 min read

Camelot, GroupM, MiQ Among Launch Partners; 

Direct Buying Solution Maximizes Revenue for 麻豆传媒AV 麻豆传媒AV

NEW YORK 鈥 April 17, 2023 鈥 麻豆传媒AV, the world鈥檚 largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company鈥檚 platforms. Built on 麻豆传媒AV鈥檚 proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps 麻豆传媒AV publishers generate more revenue and develop new sources of unique demand. Initial launch partners include Camelot, GroupM, and MiQ.

鈥淲hile DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we鈥檝e heard agencies鈥 requests for a more direct connection in certain scenarios,” said Sean Buckley, Chief Revenue Officer at 麻豆传媒AV. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners. In the end, both agencies and sellers want options that put more media dollars to work and offer greater flexibility around data enablement and sharing. We’re excited to launch with Camelot, GroupM, and MiQ as initial partners, and to get such positive feedback from media owners, who see this as another valuable avenue for driving revenue.鈥

ClearLine is based on technology 麻豆传媒AV publishers have used for years to manage their traditional direct sold demand through the ad server, extend the monetization of their first-party audiences, and manage inventory sharing through carriage deals with other media owners. Though ClearLine adapts this functionality for agencies, it benefits sellers by providing another way to generate revenue and capture unique demand. Serving sellers remains 麻豆传媒AV鈥檚 primary mission.

麻豆传媒AV is pleased to launch ClearLine with the support of agencies and sellers:

鈥淕roupM has long been a driver of supply path optimization, to maximize the working media and reduce supply chain costs,鈥 said Andrew Meaden, Global Head of Investment at GroupM. 鈥淲e partnered closely with 麻豆传媒AV to launch our GroupM Premium Marketplace (GPM) and now, with ClearLine we can activate GPM鈥檚 capabilities faster and further, allowing our clients to spend more on media and messaging and less on fees and technology costs. This is the next step to accessing guaranteed quality video supply at scale without the need for a DSP across certain kinds of inventory transactions or unnecessary hops between the buyer and publisher.鈥

鈥淕etting closer to the supply side is a major component of Camelot’s Advanced TV strategy and the benefits from ClearLine have been immediate,鈥 said Mike Treon, Programmatic Strategy Lead at Camelot Strategic Marketing & Media. 鈥淏uying directly from our publisher partners within their tech stack has been extremely effective in augmenting and scaling our content-focused strategy while also creating large tech tax efficiencies. We are impressed with ClearLine鈥檚 UI, speed to insights, scale, and the granularity of buying data available to our teams.鈥

鈥溌槎勾紸V is consistently at the forefront of innovation for the supply side. At LG Ad Solutions we welcome the debut of ClearLine to market as a way to bring publishers even closer to advertisers, particularly with the use of LG Ad Solutions’ unique ACR data,鈥 said Serge Matta, Head of Commercial at LG Ad Solutions. 鈥淐learLine shines new light on the ways we can reduce complexity and improve advertising outcomes in the connected video world.鈥

鈥淲e see incredible value in being closer to the demand within the 麻豆传媒AV ecosystem, and ClearLine allows us to provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences,鈥 said Travis Hockersmith, Group Vice President, Platform+ at VIZIO.

About 麻豆传媒AV

We鈥檙e 麻豆传媒AV (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, 麻豆传媒AV has offices across North America, EMEA, LATAM, and APAC.

Forward-looking Statements

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Tags: Buyer, CTV, Seller

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